Brand Doctor 品牌顧問: William Kwan

現今耳熟能詳的品牌如可口可樂，七喜，萬寶路，卡夫食品等等，到底如何成為本地首屈一指的品牌？原來這些品牌背後都有一個共同名字  - William Kwan
  

Credentials of Brand Doctor – William Kwan

Bachelor of Science (honors) and MBA
• Majoring in marketing and management
Marketing Representative of Coca-Cola China
• Developed the first marketing plan for bottled Coca-Cola in China
Country Manager on Seven-Up International
• Turned  7-Up into the number one lemon lime drink in Hong Kong
General Manager of Philip Morris Asia
• Made Marlboro the dominant cigarette brand in Hong Kong
• Launched Marlboro Lights and made it the number one light cigarette in Hong Kong
Managing Director of First Edition Advertising
• Solicited and managed the Marlboro account in Singapore, Malaysia, Indonesia, and the Philippines
Business and Marketing Director of Kraft Foods (Greater China)
• Revitalized Tang powdered soft drink as the space age drink
• Launched Kraft Kool yogurt in Beijing
• Repositioned Sugus candy in the Greater China region
• Acquired a chewing gum business in China
President of Sara Lee Branded Apparel (Greater China)
• Launched Wonder Bra in Hong Kong and China
• Repositioned Vocal hosiery and turned it into the number one hosiery brand in department stores in China
Business and Marketing Consultant
• SmarTone,
• ABC Pager
• Commercial Radio
• Ryoden Group
• Discovery Bay
• Advanced Pharmaceutical
• Hang Heung Pastry
• Gugong Royal Kitchen
• 9D Cosmetics
• Celestial Protein
• Citypop Multi-media
• TagScan Anti Counterfeiting Solutions

William 現在更為各大小企業提供品牌顧問服務，為您的產品品牌訂造最佳市場位置，為品牌添上價值:
Integrated Brand Marketing Services
• Practical Brand Analysis
• Efficient Brand Strategy
• Effective Brand Positioning (or Repositioning)
• Productive Brand Portfolio
• Multi-channel Brand Distribution
• Creative Brand Advertising
• Ongoing Brand Development

Contact William for Brand Marketing Services :  聯絡William：
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