Advanced Internet Marketing Using Search Engine Optimization Techniques Engine Optimization Techniques
思齊與生產力促進局合辦 - 提高搜尋器排名一"Click"即中 高級網上推廣課程

Jointly Organised by:
HKPC

 Reaonables Spread - Email Marketing Software & Service
Advance Internet Marketing Course

Pay-per-click search advertising became more expensive as more competitors bidding your search keywords and content ad placements. Some competitive keywords are as high as HK$300 / click, how to cut down the cost? If you don’t pay Google/Yahoo!, you have no traffic and thus sales, how to generate traffic without paying expensive clicks. Search engine optimization (SEO) will reduce the cost of paid search marketing fee dramatically. In addition 25% searchers will click on sponsored search result while 75% searchers click on natural search result, if your web site URLs are listed in natural search result, you will get more traffic.

Course Content：

  • Learn what must be done to get top rankings.
  • Learn how to increase click-through rates.
  • Understand how to make your site more relevant.
  • Find out how your server can affect your SEO rankings.
  • Discover how to identify the best keywords for your site.
  • Analyze your site and competitors' sites using keyword density analysis.
  • Learn the best ways to submit your pages to get them indexed in search engines.
  • Employ the monitor tool to check your search engine rankings as well as your competitors'.
  • Understand link reputation and how to increase Link Popularity.
  • Find out why some dynamic pages don't get indexed and how to fix it.
  • Participate in a lab review of a site using our "SEO Checklist".
  • Learn how to use email marketing to convert visitors into customers.

Speaker

Mr. Alan Wo
Mr. Wo is the founder of Reasonable Software since 2003. He started his business by authoring and selling NoClone online and has won customers from home users to global fortune 500 companies over the past six years. He is an e-business and online marketing expert in search and email.

Who Should Attend

Marketing Professionals, e-Marketers, Web Masters, IT Managers, Web Programmers & Business Owners

Course Fee

$3,600

Medium of Instruction

Cantonese (with terminology and handout materials in English)

Venue

1/F., HKPC Building, 78 Tat Chee Avenue, Kowloon Tong, Kowloon

Date & Time

To be confirm.

Application

To enroll, please fill the below information:

Enquiries

Please call Ms Sophia Cheung at (852)-3520-4490 or email: Spread@reasonables.com
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